5 reasons to update your website frequently
A regularly updated website gives your visitors a professional impression of the company and also creates more new customers. We help you get started with the updates.
Regular updating of your website creates:
1. A positive impression of your business
Your visitors quickly create an idea of what you are for the type of company and a regularly updated website says more than you think. It says you are quick and up to date. Because you prioritize things like updating the website, it also says that you are organized. It also says that you enjoy communicating with customers, you regularly publish relevant information to them.
Who does not want to do business with a company that is fast, current, organized and capable of communicating?
2. Update your website to give a reason to return
It is often required more than one visit to a website in order for a visitor to feel enough security to become a customer. If you update your website with fresh content often, visitors get a reason to come back, which increases the chance that they make an application for interest.
3. Greater chance to find what you are looking for
The more relevant the content you have, the better chance it is that your visitors will find what they are looking for at you. However, much content is not always positive. It must be relevant to your business and add value to the visitors.
4. Better placements on Google
Google and the other search engines like websites that are updated frequently. They want to present the most relevant search results to their users, and fresh content is more relevant than static.
You may not be able to update your website several times a day but bet on at least a couple of times a month so you will see improvements in your results on Google quickly.
5. One way to measure and improve results
Your results aim at how many conversions your website generates each month, and conversions are when your visitors make a call for interest, call you, book a meeting, request a quote or the like.
Simplified example:
We imagine that you receive 10 expressions of interest per month. You update your website and then you see an increase to 15 expressions of interest in the coming months. Then you can conclude that the updates were the reason for the increase. You then get an idea of what kind of updates you should invest in in the future to further improve your results.
Tips on what you can update with for content
Sometimes it feels difficult to come up with what to create for content on the website. One doubts how interesting it really is for the visitors to read about the business and so on. To help you get started, here are some tips on what you can publish content on your website:
- News in the company
Do you have any new employees? New partners? New website? New policies? - News in the industry
Your visitors are surely curious about what is happening in your industry. - Something personal (but not for private)
Personal information about what you do in the office and what you have for exciting things at the time makes you human and pleasant. Just don’t be private. Festivals may not belong on the website. - Tips and guides
Invite visitors to your knowledge! Publish tips and guides related to your products / services. Example: A car dealer who writes about how to change tires. - Product news
Write about new products and services that you launch. It also gives your existing customers a reason to return and shop more. - Offers
Create enticing deals on your most purchased products or similar. They may be related to seasons and events as well. Example: Summer Offer! Buy a beach ball at half the price! - Copyright in the footer
It will be an update every year! If you have a copyright text in the footer, make sure it contains the current year.
Post a plan for updates
Now you know why it is good to update your website frequently and what you can publish for content that is interesting and relevant to the visitors. Then it’s time to set up a plan. How should all these updates get rid of?
- Make sure you have a website platform that allows easy updates. A news entry feature is recommended. If you publish guides and longer articles, a blog can also be an idea.
- Determine who in the company should do the updates.
- Determine how often and when the updates should be made. Example: Every other Monday at 10-12.
- Create a list of the types of updates that are suitable for your website and make it more interesting for the visitors. Select from this list when the updates are to be made or prepare ideas for some updates at a time.
- Check the statistics regularly. Are the updates leading to more visitors and expressions of interest? Make more of the updates that give the best results.