freshr portfolio
The following is a selection of recent works. Some are full Flash and others are Web Standards compliant and may incorporate some Flash as well.
Custom WordPress blogs
WordPress has been a world leader among blogging tools for several years. It provides great flexibility in interface customisation and yet is remarkably simple to create content for. These factors are growing the popularity of custom blogs among businesses and individuals seeking the convenience of an easy to update and maintain web presence and a professional online profile. They work equally well as a stand alone blog or a blog as an extension to a regular web site. Contact us today to discuss the exciting possibilities.
Standards sites
These sites are created using XHTML, Cascading Style Sheets, PHP, Flash and a little Javascript: the same technologies which went into making this site.
Hot Power Yoga - custom Wordpress site
Hot Power Yoga is Newcastle's latest yoga sensation. This large start-up studio required a site which was going to bring the excitement, enthusiasm and energy that the owners of the business have for their yoga lifestyle to their potential customers when they visit the site.
Being a Wordpress site it is easy for the owners to manage the content, including adding plug-ins for additional features, to greatly expand their online services. The site also features a seperate blog. View this site.
Link Locksmiths - 24 hours Sydney - custom Wordpress site
Link Locksmiths is a busy enterprise offering their services to the Sydney CBD, Eastern Suburbs, Inner West and Lower North Shore. Their previous site was built using a Content Management System which let them down. We were approached to construct a replacement site as a great urgency. We crafted the site in a WordPress environment, turning the job around in a couple of days.
This good looking and simple to manage site is set up to take every advantage of Search Engine Optimisation, as it's a highly competitive business View this site.
Shorebirds 2020 - custom Wordpress site
Birds Australia is the peak Non Government Organisation for the scientific study of birds, conservation and recreational birdwatching in Australia. Shorebirds 2020 is a nationwide conservation effort aimed at collecting data on the status of shorebird populations in wetlands across Australia. The site is laden with learning aids, technical details, maps, charts and diagrams to assist in the training and participation of shorebird enthusiasts across the continent. Freshr created a clean, attractive site, which is easy to navigate. It is built in a WordPress environment, making it easy for the office staff at Birds Australia to update the content as required. View this site.
Getabout NZ
Getabout NZ is part of the Getabout Oz group: one of Australia's and New Zealand's major car, 4WD, campervan, motorhome and people mover rental agencies. This business has worked with a somewhat tired old tables-based design for around 15 years. It was time for an update and we created their look from the ground up. Their new site has a sense of holiday fun from the beginning and plenty of sheep to get them right in the New Zealand mood! Navigation has been vastly simplified, ensuring that visitors know immediately that they're going to be able to find what they want in an instant. View this site.
Getabout Tassie
Getabout Tassie is also part of the Getabout Oz grou. Like the old Getabout NZ site, This business has worked with a somewhat tired old tables-based design for around 15 years. Our makeover brought colour, life and happiness to their online presence with welcoming design and imagery, a vastly improved layout and a menu that's as easy as. View this site.
Getabout Oz
Getabout Oz is one of Australia's and New Zealand's major car, 4WD, campervan, motorhome and people mover rental agencies. This business has worked with a somewhat tired old tables-based design for around 15 years. It was time for an update and we created their look from the ground up. Their new site has a sense of holiday fun from the beginning, with a sunny pallete, happy logo and cheery icons throughout the site. Navigation has been vastly simplified, ensuring that visitors know immediately that they're going to be able to find what they want in an instant. View this site.
Creative by Design
Creative by Design is one of Australia's largest custom furniture makers. Their new sales site features a generous flash presentation of their large range of quality custom wardrobes, furniture, offices and doors. Set against a dark background and highlighted with their corporate colours, the site is a guaranteed to entice visitors to take the next step.
Macquarie Marshes Environmental Trust - custom Wordpress site
The Macquarie Marshes is one of Australia's largest and most iconic inland wetlands, famous for its mass breeding events of waterfowl and ecological complexity. In recent decades the marshes have been suffering from a number of environmental and management issues and are now a shadow of their former selves.
Local farmers have formed the Macquarie Marshes Environmental Trust to purchase large sections of the marshes and restore them as centres for education and conservation. The Trust approached us with a desire to create a logo and website which would convey their message, assist in fundraising and be easy for them to maintain. We responded with a logo design depicting one of the more iconic resident birds against an abstract reed background and a custom Wordpress site which draws on the colours of the marshes and uses flash presentations of their activities and wildlife.
The entire package lends the credibility required for Trust to present themselves to all levels of government and instil confidence in potential investors. View this site.
Freshwater Cove custom WordPress site
Freshwater Cove is the site of Australia's most remote coastal camp. Most visitors are keen sports fisherman seeking out an adventure in this totally wild corner of the country. However, "the cove" also offers cultural and wildlife tours and some of the best whale watching tours in the world. Camp Manager, Peter Tucker, approached us with the desire to have a site which would communicate the feel of the location, and the connection one feels to the vast antiquity of this part of the world. However, he also wanted to connect with potential customers in their own language.
freshr created a new logo for Freshwater Cove, conveying the primitive feel of the landscape, it's primary interest - fishing - and echoing the method that many indigenous artists of the region use for depicting stars. The site itself is an eye-grabbing fusion of primitive and clean and modern. It features beautiful imagery displayed in Flash banners with sophisticated and highly appealing transitions. The whole package is contained in a custom WordPress format, making it dead easy for Peter to maintain a news page, update his image gallery and stay on top of his booking schedule. View this site.
Kimberleypage.com custom WordPress blog
Perth Journalist, Geoff Vivian, recently approached freshr as he had a half built site which was created by a local company, but which was quite non-functional. It required a great deal of effort to upload material to the site, most links were broken and it had terminal layout and design issues. Geoff wanted a site which was easy to manage and would function as a feed to news, information and feature articles of interest to people living in the Kimberley region of NW Australia.
freshr created a new logo and, using Geoff's existing graphic material, created a custom WordPress blog. The new site features all of the easy search capacities which WordPress is famous for, has dropdown menu capacity and required around half an hour of tuition over the phone in order to get Geoff publishing material in style. The site is structured for the addition of Google adwords and banner advertising campaigns and we even hooked Geoff up with our partner Search Engine Optimisation business SEM::SME, to handle the lot. View this site.
Save The Kimberley - custom WordPress blog
Save The Kimberley is a conservation organisation formed to fight against the introduction of heavy industry to the Kimberley region, in north-west Australia. freshr created and maintains their website. With events taking place very rapidly and input from a variety of sources similarly expanding, the need arose for a news/blog aspect to the site which could be updated on the spot by a number of members within the organisation.
freshr came up with a custom WordPress blog which not only integrates beautifully with the website but brings greater functionality to the organisation's web presence, attracts and engages a wider audience and membership and will, in future permit rapid on the ground member action notification. The blog is contributing powerfully to the successful operation of this organisation. View this site.
Save The Kimberley
Save The Kimberley is an organisation dedicated to keeping mining and heavy industry out of the Kimberely region, north Western Australia. freshr was approached to create a site which would serve as a focus for information, online action and a link to other organisations with the same goals.
The Save The Kimberley site is a rich and colourful experience which features an email online campaign section, podcast and vodcast pages and a wealth of information on the threatening processes, people of the Kimberley and the wildlife of the region. freshr created and manages the site on a pro-bono basis. View this site.
Metropolitan Landscapes
Metropolitan Landscapes is a landscape garden design and maintenance business based on the Sydney's southern beaches. freshr was approached to design their logo and stationery as well as rebuild their internet presence.
The outcome is a simple and clean image based on Web 2 styling and colour to create a look which oozes professionalism, experience and know-how. The site features Flash banners with alternate static image backgrounds for people who don't have Flash installed. View this site.
GMN Service
GMN Service is a bookkeeping business operating out of the northern districts of Sydney. freshr was approached with a brief for a simple site which would convey an image of professionalism, integrity and know-how. The site is pitched as small and large business, so a solid, but simple corporate style was preferred.
The result is a simple site with a graphical motif which evokes of mood of bringing order from chaos and the use of lots of white space to ensure that visitors feel invited to read the text content. View this site and see how effective simplicity can be.
KameleonStyle
KameleonStyle is a personal style and colouring consultancy. Originally operating in the UK, KameleonStyle is now in Australia too. This expansion required a new vision for KameleonStyle's online presence and freshr was approached to deliver this.
Kam Dhillon, the stylist behind KameleonStyle, was very hands-on with her site and we worked together to faithfully reflect the style and message she wished to convey to her market. The site features some simple Flash banners, which also have alternate images for computers without the Flash plug-in and all email forms and addresses are Spam proofed. View this site.
We Love Warringah
We Love Warringah is a site devised for a political campaign in local government elections. As such, it has a great deal of functionality for making donations, signing on for news and media updates and volunteering to help out. As the campaign rolls on, the site will contain postings from YouTube along with almost daily updates of news and events.
I created banners which feature the natural beauty of the Warringah area, considered one of the great assets of the area by the aspiring Councillors. These also have alternate images for computers without the Flash plug-in. View this site.
THIS SITE WAS CHOSEN by the NSW State Library, in partnership with the National Library, as a site of State significance and will be archived for public viewing in perpetuity.
Elizabeth Brown JP - Civil Marriage Celebrant
Elizabeth Brown is a Civil Marriage Celebrant based in the southern suburbs of Sydney. She approached me with a brief to create a site which would be very simple to use, reflect her personality and speak to people who would be seeking what is a very wide variety of services - from weddings/commitment ceremonies to baby namings and funerals.
The site is fully standards compliant, very easy to use and has many design features of a classic wedding invitation. The approach was to create a very soft and calming feel, with the use of greyscale images and "gold-look" titles, links, etc.. View this site.
Partnership for the East Asian-Australasian Flyway
The Partnership for the EAAF is an international organisation of government and peak NGOs stretching across much of the Asia-Pacific Region. It's purpose is to provide a coordinated response to the conservation needs of migratory waterbirds which travel throughout region. I was approached by the Australian Commonwealth Department of Environment, Conservation, Water, Arts & Heritage to create a site which will serve as a focal point for obtaining information and documentation on Partnership projects and help to recruit new members.
The site features gorgeous Flash animated banners depicting an amazing array of birdlife and a secure member's forum. It is built to the highest Australian Commonwealth useability and accessibility standards as part of the customer's brief that the site must be fully compliant with Commonwealth of Australia Anti-Discrimination Legislation. A Chinese/Mandarin version of the site will be constructed in the near future. View this site.
Australian Bushland Restoration
Australian Bushland Restoration is one of the Sydney region's larger bush regeneration companies. Director, David Harris, approached me with a request for a simple site which would reflect his love of the Sydney bushland and the birds and animals which inhabit it. We chose the colours of the Sydney Red Gum for the site and went for a very clean look.
This is a very simple site to use. Emphasis for various sections of the site that relate to current pages is given by placing leader text and links in the left column. This helps direct site visitors to more information which is relevant to their search. View this site.
The Australasian Wader Studies Group
The AWSG is the peak regional organisation for research, conservation and advocacy for migratory shorebirds. It is part of the peak Australian NGO, Birds Australia.
The site is built with the best web standards and employs Flash banners on every page, depicting the birds and iconic wetlands of the region. It is constructed so that visitors who don't have the Flash player installed receive alternate images. It is built entirely on a voluntary basis. View this site.
The Global Flyway Network
The GFN Is a group of researchers working in the major shorebird flyways of the planet. the Australian-based researcher approached me with a brief to create a site which would help him get his message out the many volunteers who support his efforts in North Western Australia, as well as provide incentives and information to maintain interest in his study projects.
The outcome is a simple, informative and colourful standards-based site with a strong community feel. It is easily navigated, ensuring that people of all web experience levels can find the information they need with ease. View this site.
DG & Safety
Dangerous Goods and Safety is Australasia's largest online and face-to-face trainer of people in the airline industry who handle dangerous or potentially hazardous material. I joined a team which collaborated in creating this sophisticated online training site. My role is to build and maintain a large number of interactive Flash lessons and online exams, which are located in a secure section.
I also designed and coded the front-end/interface for the public section of the site, including Flash ads and banners. This involved an upgrade from an old tables-based site to full standards compliance. View this site.
The Asia-Pacific Shorebird Network
This site serves as a focal point for a number of conservation organisations, research groups and individuals who are involved with or interested in the study and conservation of migratory shorebirds in the region.
The site is built with the highest level of web standards features and technologies and employs Flash banners on every page. The site is constructed so that visitors who don't have the Flash player installed receive alternate images. A Chineses (Mandarin) version of the site is under construction. View this site.
Yogology
Yogology is a yoga studio based in Newcastle on the NSW central coast. The customer's brief was for a very simple and informative site which would attract visitors to his studio and help him to diversify his business into the corporate and personal training sectors.
The site features beautiful flash animations with images of the customer and his wife doing yoga in the bush, parks and on beaches across the locality. As with all freshr sites, it's compliant with the latest web standards and very easy to navigate. View this site.
Broome Bird Observatory
The BBO is part of Birds Australia, which is Australia's peak scientific and recreational birding organisation. Situated on the shores of Roebuck Bay on the north-west coast of Australia, the Observatory conducts tours and courses for nature lovers and is a centre for a variety of research projects on migratory shorebirds.
The site reflects the bright colour pallette of the region and is loaded with gorgeous Flash banners of the birds and surrounding countryside. Among a wide range of standards features and technologies, alternate images are provided for users who don't have the Flash player installed. View this site.
Tranquil Loft
Tranquil Loft is a complimentary therapy and massage clinic on Sydney's southern beaches. This site is crafted to reflect the serene atmoshpere of the Tranquil Loft and convey a professional image to site visitors. Half of all customers find this business through Google.
I capitalised on the strong sense of local identity in Cronulla by employing a range of images from the locality within the site in order to instil the sense that the Tranquil Loft is part of the local culture and is the natural destination for locals requiring massage therapy. View this site.
Flash sites
Tarot
Tarot is a small "on-the-side" concern of the Tranquil Loft, for which freshr created a complete standards-based site.
The Tarot site uses the striking imagery of tarot cards and a card flipping menu to draw visitors into a full experience of this site's message. View this site, but beware, visitors are warned that the card flipping menu is totally addictive.
Krishna Catering
Krishna Catering is another "full-screen" Flash site. The brief was to build a site which would entice local business, and those planning functions. The customer did not want to use too many words and instead desired to have images tell the story. Flash is ideal for this sort of brief and the full screen imagery and animation draws the site visitor into right into the experience.
More than 50% of Krishna Catering's orders come from customers who have visited the site. Visit this site.